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May 29, 2024 | less than a minute read

What's Next for Artists and AI?

I am really looking forward to partnering with Artist and the Machine and Spice Capital during NY Tech Week next week to discuss what the future holds for creativity and artists in the world of AI. While AI can make productions and games more technically efficient to create, we have also seen the tensions playing out in the more creative context (for example, the development of AI to sound like an actor's voice) without compensating the artist.  Sharing this great quote from our client and founder Gaurav Sharma @ Hook Music in discussing the next frontier of reaching superfans in this new world.